What Guides Our Work
The values and beliefs that shape how we approach cleaning services and why they matter in everything we do.
Back to HomeOur Foundation
We started Finch with a simple observation: people want their spaces clean, but they also want to be treated with respect and understanding. This might sound obvious, but it's easy to lose sight of when running a service business.
Our core values emerged from asking ourselves what kind of service we'd want to receive. We'd want someone who listens, who takes time to understand our needs, who shows up reliably, and who treats our space with care. These aren't complicated principles, but living up to them consistently takes intention.
Everything we do stems from these fundamental beliefs about how people deserve to be treated and how work should be approached. When we face decisions about how to run our business, we come back to these values as our guide.
Our Philosophy
We believe that cleaning is fundamentally a service to people, not just a transaction involving spaces. A clean home or office certainly has practical value, but what we're really providing is peace of mind, time back in your day, and the comfort of knowing your environment is taken care of.
This perspective shapes how we work. Instead of viewing each job as just another address on a schedule, we see it as an opportunity to make someone's life a bit easier. That shift in thinking changes everything about the service we provide.
Our vision is straightforward: to be the cleaning service we ourselves would want to hire. One that's reliable without being impersonal, thorough without rushing, professional without being distant. We want clients to feel confident leaving their space in our hands, knowing it will be treated with the same care they'd give it themselves.
What We Believe
People Before Procedures
While having systems is important, they should serve people's needs rather than the other way around. We're willing to adapt our approach when it makes sense for a client's situation.
Quality Takes Time
Doing something properly can't always be rushed. We'd rather serve fewer clients thoroughly than many clients superficially.
Relationships Matter
Trust develops over time through consistent actions. We value building ongoing relationships rather than just completing one-off transactions.
Respect Is Essential
Whether it's your home or workplace, we're guests in your space. We work with consideration for your belongings, your privacy, and your preferences.
Communication Matters
Being clear and honest prevents misunderstandings. We'd rather have an open conversation about limitations than promise something we can't deliver.
Consistency Builds Trust
Doing good work once is nice. Doing it reliably every time is what builds confidence and long-term relationships with our clients.
Principles in Practice
Beliefs are only meaningful when they translate into action. Here's how our values show up in the actual work we do.
We Listen Before We Start
Before our first visit, we have a proper conversation about your needs and preferences. This isn't a sales pitch, it's about understanding your situation so we can provide service that actually fits what you're looking for.
We Keep the Same Team
Having different people show up each time means starting from scratch every visit. We assign consistent team members so they can learn your space and preferences naturally over time.
We Stay in Touch
If something isn't quite right, we want to know. If your needs change, we want to adapt. Regular check-ins help us maintain the quality of service and address any concerns early.
We Show Up When We Say We Will
Reliability might sound basic, but it's fundamental to trust. If we commit to a time, we honor it. If something unexpected comes up, we communicate as soon as possible.
We Work at a Sustainable Pace
Rushing leads to mistakes and missed details. We schedule enough time to complete each job properly without cutting corners or wearing ourselves thin.
A Human-Centered Approach
At the heart of everything we do is a recognition that we're working with people, not just properties. Each client has their own routines, preferences, and concerns. Some need flexibility around their schedule. Others have specific ways they like things organized. Many simply want someone they can rely on without having to micromanage.
We've found that when we take time to understand these individual circumstances and adapt accordingly, the service we provide becomes much more valuable. It's not just about achieving cleanliness but about fitting into someone's life in a way that actually helps rather than adds another thing to manage.
This means we sometimes do things differently from client to client. One size doesn't fit all, and we're comfortable with that. What matters is that the approach works for the person we're serving.
Thoughtful Improvement
We're always looking for ways to serve our clients better, but we approach change thoughtfully. Not every new method or product actually improves the outcome, and sometimes traditional approaches work well for good reasons.
When we consider adopting something new, we ask whether it genuinely serves our clients or just makes things more efficient for us. If a change would save us time but reduce quality, it's not a change worth making. If it helps us serve people better, we're interested.
This balanced approach means we evolve gradually based on what we learn from actual experience, not trends or what competitors are doing. Our clients' feedback guides our development more than anything else.
Integrity and Transparency
Honest About What We Can Do
If something is beyond our capability or outside our usual scope, we'll tell you rather than overpromise. It's better to be upfront than to disappoint later.
Clear About Pricing
Our rates reflect the time and attention we provide. We're transparent about what's included and any additional costs, so there are no surprises.
Accountable for Mistakes
When something goes wrong, we own it and work to make it right. Nobody's perfect, but how we handle problems matters as much as the quality of our regular work.
Open to Feedback
We genuinely want to know if something isn't meeting your expectations. Honest feedback helps us improve and ensures the service stays aligned with what you need.
Working Together
We see our relationship with clients as collaborative rather than simply transactional. You know your space and what matters to you. We know cleaning and how to do it effectively. When we combine that knowledge, the result is better than either of us could achieve alone.
This means we're happy to take direction and adjust our approach based on your input. It also means we'll offer suggestions when we see opportunities to improve the process or outcome. The best results come from this kind of ongoing dialogue.
Beyond individual client relationships, we're part of the London community. We live and work here too. Treating people well and doing quality work matters not just for business reasons but because these are our neighbors and the place we call home.
Building for the Long Term
Quick growth and maximizing short-term profit don't interest us much. We're more focused on building a service that people actually want to continue using year after year. That requires thinking beyond immediate results.
This long-term perspective influences how we make decisions. We invest in training our team members properly rather than rushing them into work. We maintain manageable client loads rather than overextending ourselves. We prioritize sustainability in both how we work and the products we use.
Our goal isn't to become the biggest cleaning service in London. It's to be one that people trust and feel good about working with. We measure success more by client retention and satisfaction than by growth metrics. If we're doing right by the people we already serve, that matters more than constantly adding new clients.
What This Means for You
If you choose to work with us, these values translate into practical benefits. You can expect consistent service from team members who learn your preferences over time. You'll have clear communication and honest pricing without hidden costs or surprises.
You'll get thorough cleaning that respects your space and your schedule. When something isn't quite right, you'll have someone to talk to who actually listens and makes adjustments. And you'll work with people who treat this as more than just another job on a list.
This isn't the cheapest option out there, and we're upfront about that. The time and attention we provide costs more than high-volume services. But if you value reliability, quality, and being treated with respect, we think you'll find the investment worthwhile.
Does This Resonate With You?
If these values align with what you're looking for in a cleaning service, we'd be pleased to discuss how we might work together.
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